QR codes are exploding all around us and I've become obsessed with them and their potential. QR stands for Quick Response and from someone who oversees a print and mail business, they offer excitement to the sometimes tedious ways direct mail campaigns are operated. In fact, the opportunities to be creative are only limited by your imagination. Let's look at an example.
I am going to shamelessly plug the 3rd Annual Derby Dash 5k & Fun Run being held on Saturday, June 25th at 8 a.m. on the Derby Greenway. Proceeds from the race benefit St. Mary-St. Michael School in Derby.
In the past, we would send a press release to the local newspapers (both print and electronic media), send the information to the various running websites located in the area, print flyers and place them strategically throughout the town.
Let me ask a question...how many of you take a pen and piece of paper with you when you go walking, jogging, or running errands? More specifically, for those who walk the Derby Greenway, are you carrying pen and paper in hand? I would expect that a few carry these items, but that most would not. I would be willing to bet that most people are carrying their cell phones.
There are always notices at the fountain that leads to the Greenway. Likewise, there are notices in the supermarkets and other places of business we frequent. If something interests you, you'll need to either borrow a pen and paper, take the flyer, or commit the item to memory.
On our Derby Dash flyer, as always, we included our web site so people can download the registration form. The form can be found at:
More interesting to me is that we included a QR code that when scanned will download our race registration form in a matter of seconds. You can then print the form and fill it out at your leisure. Below is our QR code that will download our 5k race application...go ahead, scan it, but more importantly, fill it out and get your butt out of bed on the 25th and join in the fun.
More examples of my QR code obsession will be available in the weeks to come.
